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Main.AffiliateMarketing r1.10 - 20 May 2008 - 01:54 - JimRaposato bottom

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The following Wikipedia narrative probably best describes the business and practice of affiliate marketing as it stands today:

"Affiliate Marketing is a widespread method of promoting a website, in which an affiliate is rewarded for every visitor, subscriber and/or customer provided through his efforts. It is a modern variation of the practice of paying finder's-fees to individuals who introduce new clients to a business. Compensation may be made based on a certain value for each visit (Pay-per-click), registrant (Pay-per-lead), or a commission for each customer or sale (Pay-per-Sale).

The most attractive aspect of affiliate marketing, from the merchant's viewpoint is that no payment is due to an affiliate until results are realized.

E-commerce sites, such as Amazon.com run their own affiliate programs while other e-commerce vendors use a third party services provided by CommissionJunction.com, LinkShare.com, BeFree.com and others to track traffic or sales that are referred from affiliates. Some businesses credit a great part of their growth and success to this marketing technique, and many online vendors have used it to substantially increase their sales.

Merchants who are considering adding an affiliate strategy to their online sales channel should research the different technological solutions available to them. Some types of affiliate management solutions include: standalone software, hosted services, shopping carts with affiliate features, and third party AffiliateNetworks?."

-- Source: Wikipedia - 10 Aug 2005

-- JimRaposa - 29 Mar 2005
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